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FKCS
“Like a true not-for-profit partner, Daisho took us step by step through an internal review of our message, ultimately adjusting our tone and image. Like most of us in the not-for-profit world, we have passionate individuals who work hard to grow our cause. Daisho helped us reconnect with our core message, breathing new life into our communication pieces and allowing us to tell our story better.”

Kelli Brower
Public Relations Director
Florida Keys Children’s Shelter

Articles & News.

SEO? CMS? PPC? RSS? Huh?
Some Internet marketing terms defined.

The Three Marketing Do’s and Don’ts in a Slow Economy
Ignore at your own risk.

Marketing during a Downturn
Smart tactics can help you weather the storm.

What’s the Difference between Marketing and Advertising?

You Need a Copywriter
(Yes, you do.)

Top Words Used in Advertising

Daisho Creative

Dai-Sho: lit. (Long and short), refers to the traditional weapons used by Samurai warriors and the mastering of the two-sword style. One of its original creators, Miyamoto Musashi, was a swordsman and philosopher in the art of war. He advocated the two-sword style as the optimum way of using reach to one’s advantage.

To us, Daisho provides the foundation on which all our marketing strategies are built. Dai (long-term plan) calls for the need to build strong positioning in the mind of consumers. This is your battleground and where, over time, your brand essence must prevail. Sho (short-term plan) is comprised of your immediate sales need: short, direct-response marketing with high return on investment, which will enable you to grow while mastering and building your brand.

THE ART OF SHORT- AND LONG-TERM MARKETING STRATEGIES © 2008 DAISHO INC.