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2 Responses to “Port Miami and the Panama Canal Expansion: The Multi-Billion Dollar Game Changer”

1. Frank Irias says:

   January 2, 2013 at 12:43 pm

   Thanks Manny. The e-book has a few more to illustrate the growth potential coming to Miami.
2. Manny Marrero says:

   December 17, 2012 at 12:11 pm

   awesome info graphic on the Miami Port expansion!

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2 Responses to “Did the Referee Lockout Really Hurt the NFL Brand?”

1. frank says:

   October 1, 2012 at 9:37 am

   Hi David,

   I think advertisers will likely stay. As long as the NFL has a client base (consumers) the advertisers will be there. Clearly any and all blemishes affect a brand and I’m sure the NFL felt the pressure to fix this quickly, but we see it more as a short-term blemish.

   I think fans are wise enough to know the NFL is influenced by finances. Our view is that the NFL is more like the stock market and less like Dell. Whole Life insurances and real estate investments are great, but you got to keep investing in the stock market as part of a diverse investment strategy… Nowhere else to go, you know what I mean?

   I see your point. Let’s call it a dislocated shoulder, they’ll need to do some rehab, but they’ll be back in the game as good as before.

   Frank Irias
2. David Vinjamuri says:

   September 28, 2012 at 10:08 am

   Jazmine,

   Thanks for the commentary. The tricky thing about brands, of course, is that it is impossible to directly measure their strength on a decision-by-decision basis. So Dell, for example, looked like an untarnished brand right until Jeff Jarvis started having trouble with his Dell laptop, received bad service from India and told the world about it. Of course, Dell had been giving bad customer service for several years and had declined in Consumer Reports rankings. But until the tipping point was reached, the brand looked untarnished.

   A number of commenters have made this “advertisers and fans are not going to leave the NFL because of the refs” argument. And of course it is true. The problem is that it doesn’t tell us whether the lockout – and the player’s contract negotiation last year – had a marginal impact on the brand. I would suggest that all of these marginal impacts won’t affect ticket sales, viewership or advertisers unless they tip.

   There is really only one data point in this whole debate – the speed with which a deal was reached with the refs after Monday Night’s game, when Goodell’s proposition that the replacement refs “would get better” and were essentially equal to the NFL refs was proven false for most fans. As you know from working in advertising a lot of the pressure that comes to bear on the NFL is private and may come directly from unhappy advertisers. So while you are undoubtedly right that this little drama hasn’t cost the NFL fans or advertisers I disagree that it has had no impact on the brand.

   The bigger drama to watch will be how the issue of concussions and head trauma continues to play out, especially now that fans are more disposed to view the league’s actions as self-serving.