Blog

Loyal customers are what you want as a business. They are the ones who leave you those five-star reviews, refer you to their friends, and can’t say enough good things about you and your company. So,...

Your Ideal Buyer Persona Explained Your Ideal Buyer Persona is a semi-fictional profile of your optimal client – the client you love and who loves you back. And it’s only semi-fictional because you...

We’d like to offer 10 Steps to Building a Powerful Small Business Brand. These 10 steps are a simple, common-sense overview of how to build a brand. The order in which they’re addressed is fairly...

What is website propagation? When a website is launched, it will go through a process of “propagating,” and this is what may prevent you from seeing it live immediately. Think of it in terms of a...

As we were finishing the rebrand of GBS Group, the company felt we could help one of its own customers, HCD Group. HCD Group, a builder of luxury homes in South Florida was led by a team of two...

For more than 10 years, GBS Group focused its business on helping Latin Americans gain their immigration status by guiding them through the process of incorporating and opening a business of their...

How can I differentiate my business? Ask a lot of HOW questions A lot is written about WHY you do what you do, WHO is your target audience and WHAT you offer. And these are all important, but the...

If you are a business owner and you are an introvert, marketing today feels like a rerun of high school years: who’s most popular, who’s not, who’s in, who’s out. OK, so maybe it’s not that bad, but...

Have you ever taken a personality test? Any of them — the DISC, Clifton Strength Finder, 16 Personalities, Wealth Dynamics, or Fascinate? I’ll admit that I’ve taken several of them in my life. Each...