Dai-Sho: lit. (Long and short), refers to the traditional weapons used by Samurai warriors and the mastering of the two-sword style. One of its original creators, Miyamoto Musashi, was a swordsman and philosopher in the art of war. He advocated the two-sword style as the optimum way of using reach to one’s advantage.

To us, Daisho provides the foundation on which all our marketing strategies are built. Dai (long-term plan) calls for the need to build strong positioning in the mind of consumers. This is your battleground and where, over time, your brand essence must prevail. Sho (short-term plan) is comprised of your immediate sales need: short, direct-response marketing with high return on investment, which will enable you to grow while mastering and building your brand.