BLINK
The Power of Thinking without Thinking
Malcolm Gladwell
We really believe this about marketing: You either have it, or you don't.
You can read all the marketing books in the world and attend school till you
have a Ph.D. However, gathering information and passing judgment correctly
on human behavior is all instinct. Blink is a book about how to trust our
instincts and make decisions with limited information. www.gladwell.com

 

BOOK YOURSELF SOLID
Get more clients than you can handle.
Michael Port
This book was so detailed on how to go about the business of getting business. Trust it as you read it... It does work www.bookyourselfsolid.com

THE DIP
When to Quit (and When to Stick)
Seth Godin
When does anyone know when a struggling business or career has reached a
dead end? Conventional wisdom says to never give up, but The Dip says
quitting is a winning strategy. My partner gave me this book to convince me
that I was in a dead-end job. He was right. www.sethgodin.com

 

GOD IS MY CEO
God's Principles in a Bottom-Line World
Larry Julian
Can you make a profit and do the right thing? Absolutely. Find out how to
set up a personal, professional and spiritual development plan.
www.larryjulian.com

 

GUERRILLA MARKETING
Easy and Inexpensive Strategies for Making Big Profits from Your Small
Business
Jay Conrad Levinson
You'll find many more at www.gmarketing.com

GUERRILLA MARKETING EXCELLENCE
The 50 Golden Rules for Small-Business Success
Jay Conrad Levinson
Get access to the marketing insight you need to maximize your profits and
minimize your investment. These principles are simple yet proven to be
successful. These are just two of the many "guerrilla" books Jay Levinson
wrote. You'll find many more at www.gmarketing.com

 

THE IRRESISTIBLE OFFER
How to Sell Your Product or Service in 3 Seconds or Less
Mark Joyner
Why should anyone buy from you? This book is about helping you create an
offer no one can refuse, plus it uses real case studies that show this
successful philosophy in action. Find out more.

 

THE ONE MINUTE MANAGER
Kenneth Blanchard and Spencer Johnson
Read all about it.

 

THE 10 MINUTE MARKETER'S SECRET FORMULA
Tom Feltenstein
I was fortunate to attend a workshop held by Tom Feltenstein for Pollo
Tropical, which was designed to help them grow pass the 60-store threshold.
I particularly liked his definition of what made an employee an eagle or
turkey. This is great read for any restaurant owner.
www.10minutemarketer.com

 

THINK TWO PRODUCTS AHEAD
Secrets the Big Advertising Agencies Don't Want You to Know and How to Use
Them for Bigger Profits
Ben Mack
Thinking two products ahead means having short-term marketing plans combined
with a long-term marketing strategy. In essence, it's about having direct
marketing make a buck for you today, while setting up strong branding that
will make tomorrow's sales easier. Here's a quote from the book: "It is good
to sell something to someone today, but make sure you plan out how to make
them come back tomorrow - and with a friend if possible." Read the online
version of the book.

The 33 Ruthless Rules of Local Advertising
Michael Corbett
Here are simple, straight-to-the-point, common-sense advertising rules to
help you avoid mistakes. This book brings the know-how of big ad agencies
into your business. www.33rules.com

 

THE 22 IMMUTABLE LAWS OF BRANDING
Al Ries and Laura Ries
Build your product or service with a rock-solid brand. This book will show
you how, plus it includes the highly successful brand strategies from
industry titans. www.ries.com

 

YOUR MARKETING SUCKS
Mark Stevens
This is one of our favorite marketing book of all times, because this is how
we realized we don't see marketing like traditional advertising agencies.
Think marketing is a pretty ad or glossy brochure? Think again. This
best-selling book turned conventional marketing ideas completely inside out.
Find out more at www.msco.com.