Royal Caribbean, King Ringo Bingo Mascot Illustration & TV Spot
Royal Caribbean wanted to capitalize on research that found that bingo is an onboard activity that the whole family wants to experience together. But how do you get children interested in being indoors when there are tons of fun things to do outdoors? King Ringo Bingo was born! This Royal Seal became the focal point, which evolved into plush toys, animated TV spots, displays, t-shirts and good ole family fun.
