So, you are a member of a networking group, chamber of commerce or the local business association. You’re listed on their websites, and you have your own website, which means you have all the online visibility you need, right? Wrong! Having an online presence isn’t...
In a brick wall, no brick stands out. We know they are all different, but not different enough for us to notice. In business, most companies that compete for the same market look similar too… general contractors, attorneys, private schools. Each within its respective...
Who, what, how and why. Know the motivators behind these key words and you’ll have the foundation for a great, customer-focused brand. WHO Who is Your Customer? Get more specific than basic demographics such as income, age, or location. Instead, identify more telling...
Our everyday language is full of superlative phrases: “I love this,” “I hate that,” “That’s awesome,” “That sucks” … the list goes on. Personally, I love this cultural facet. In fact, I crave it. Good or bad, superlative expressions leave little space for ambiguity...
Video has been on the rise for years, outpacing most other forms of online content to be one of the best ways to reach an audience—not to mention increase Google Rankings in search queries. I guess that’s why Google paid handsomely for YouTube, and why when we search...
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