5 things to remember as you are branding your business

5 things to remember as you are branding your business

Strong branding is what will attract loyal customers and build a positive reputation. But the larger the organization, the trickier it becomes. Here are some things to remember: Branding is not the same as a brand. Your brand is the set of visuals that helps customers...
8 ways to win loyalty from clients

8 ways to win loyalty from clients

Loyal customers are what you want as a business. They are the ones who leave you those five-star reviews, refer you to their friends, and can’t say enough good things about you and your company. So, how do you earn customer loyalty? Consider their needs: They want...
10 steps to building a powerful small business brand

10 steps to building a powerful small business brand

We’d like to offer 10 Steps to Building a Powerful Small Business Brand. These 10 steps are a simple, common-sense overview of how to build a brand. The order in which they’re addressed is fairly flexible, but the very first on the list—finding clarity—should...
Website propagation explained

Website propagation explained

What is Website Propagation? When a website is launched, it will go through a process of “propagating,” and this is what may prevent you from seeing it live immediately. Think of it in terms of a new apple tree. In an apple orchard, a farmer will graft a small young...