Private school branding: It’s a game for the pros now

Private school branding: It’s a game for the pros now

What is a school branding strategy? A branding strategy simply means you’ve defined the following: your ideal target, the needs you intend to fulfill for them, and the steps you’ll be taking to build your brand. If you’re a school, this means you’re focusing on the...
Is printing dead?

Is printing dead?

I’m pretty sure I read printing is as dead as radio. Hmmm. Yes, I’ll admit Spotify and Pandora are popular, but the last time I checked, my new car has a radio. And radio stations and DJs are still around. And money spent on radio advertising is still paying off! Will...
5 things to remember as you are branding your business

5 things to remember as you are branding your business

Strong branding is what will attract loyal customers and build a positive reputation. But the larger the organization, the trickier it becomes. Here are some things to remember: Branding is not the same as a brand. Your brand is the set of visuals that helps customers...