by Daisho | Dec 14, 2022 | Uncategorized
What are school brand guidelines, and why are they needed? School brand guidelines are a set of rules and standards that a school uses to guide and maintain consistency when marketing. They define how various elements such as logo(s), colors, fonts, photos, words, and...
by Daisho | Dec 1, 2022 | Blog
What is branding and why do school athletic programs need it? Branding is the foundation for all marketing. It is the process of creating a distinct identity for your school’s athletic program and using it to attract sponsors, parents, and student athletes. Branding...
by Daisho | Nov 17, 2022 | Blog
What is a school branding strategy? A branding strategy simply means you’ve defined the following: your ideal target, the needs you intend to fulfill for them, and the steps you’ll be taking to build your brand. If you’re a school, this means you’re focusing on the...
by Daisho | Nov 16, 2022 | Blog
I’m pretty sure I read printing is as dead as radio. Hmmm. Yes, I’ll admit Spotify and Pandora are popular, but the last time I checked, my new car has a radio. And radio stations and DJs are still around. And money spent on radio advertising is still paying off! Will...
by Daisho | Sep 28, 2022 | Blog
Strong branding is what will attract loyal customers and build a positive reputation. But the larger the organization, the trickier it becomes. Here are some things to remember: Branding is not the same as a brand. Your brand is the set of visuals that helps customers...
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