5 things to remember as you are branding your business

5 things to remember as you are branding your business

Strong branding is what will attract loyal customers and build a positive reputation. But the larger the organization, the trickier it becomes. Here are some things to remember: Branding is not the same as a brand. Your brand is the set of visuals that helps customers...

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8 ways to win loyalty from clients

8 ways to win loyalty from clients

Loyal customers are what you want as a business. They are the ones who leave you those five-star reviews, refer you to their friends, and can’t say enough good things about you and your company. So, how do you earn customer loyalty? Consider their needs: They want...

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10 steps to building a powerful small business brand

10 steps to building a powerful small business brand

We’d like to offer 10 Steps to Building a Powerful Small Business Brand. These 10 steps are a simple, common-sense overview of how to build a brand. The order in which they’re addressed is fairly flexible, but the very first on the list—finding clarity—should...

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Website propagation explained

Website propagation explained

What is Website Propagation? When a website is launched, it will go through a process of “propagating,” and this is what may prevent you from seeing it live immediately. Think of it in terms of a new apple tree. In an apple orchard, a farmer will graft a small young...

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Transform your brand: Rebranding a construction company

Transform your brand: Rebranding a construction company

As we were finishing the rebrand of GBS Group, the company felt we could help one of its own customers, HCD Group. HCD Group, a builder of luxury homes in South Florida was led by a team of two partners. As we got started on the company’s Brand Discovery, the...

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How can I differentiate my business?

How can I differentiate my business?

How can I differentiate my business? Ask a lot of HOW questions A lot is written about WHY you do what you do, WHO is your target audience and WHAT you offer. And these are all important, but the HOW questions are too often placed in the back seat. Maybe not so much...

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How to market your business when you are an introvert

How to market your business when you are an introvert

If you are a business owner and you are an introvert, marketing today feels like a rerun of high school years: who’s most popular, who’s not, who’s in, who’s out. OK, so maybe it’s not that bad, but certainly you’ve noticed that those who feel comfortable in the...

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