Transform Your Brand: Rebranding a Construction Company

Transform Your Brand: Rebranding a Construction Company

As we were finishing the rebrand of GBS Group, the company felt we could help one of its own customers, HCD Group. HCD Group, a builder of luxury homes in South Florida was led by a team of two partners. As we got started on the company’s Brand Discovery, the...

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How Can I Differentiate my Business?

How Can I Differentiate my Business?

How can I differentiate my business? Ask a lot of HOW questions A lot is written about WHY you do what you do, WHO is your target audience and WHAT you offer. And these are all important, but the HOW questions are too often placed in the back seat. Maybe not so much...

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How to Market your Business when You are an Introvert

How to Market your Business when You are an Introvert

If you are a business owner and you are an introvert, marketing today feels like a rerun of high school years: who’s most popular, who’s not, who’s in, who’s out. OK, so maybe it’s not that bad, but certainly you’ve noticed that those who feel comfortable in the...

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Does my Business need a Rebrand?

Does my Business need a Rebrand?

Have you ever taken a personality test? Any of them — the DISC, Clifton Strength Finder, 16 Personalities, Wealth Dynamics, or Fascinate? I’ll admit that I’ve taken several of them in my life. Each has brought a bit more insight into what makes me tick, but more...

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5 Reasons Businesses Need an Online Strategy

5 Reasons Businesses Need an Online Strategy

So, you are a member of a networking group, chamber of commerce or the local business association. You’re listed on their websites, and you have your own website, which means you have all the online visibility you need, right? Wrong! Having an online presence isn’t...

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How to Stand Out in a Crowded Business World?

How to Stand Out in a Crowded Business World?

In a brick wall, no brick stands out. We know they are all different, but not different enough for us to notice. In business, most companies that compete for the same market look similar too… general contractors, attorneys, private schools. Each within its respective...

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Four Words We All Should Know About Our Brands

Four Words We All Should Know About Our Brands

Who, what, how and why. Know the motivators behind these key words and you’ll have the foundation for a great, customer-focused brand. WHO Who is your customer? Get more specific than basic demographics such as income, age, or location. Instead, identify more telling...

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Love Letters to My Customers

Love Letters to My Customers

Our everyday language is full of superlative phrases: “I love this,” “I hate that,” “That’s awesome,” “That sucks” … the list goes on. Personally, I love this cultural facet. In fact, I crave it. Good or bad, superlative expressions leave little space for ambiguity...

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