Brands Inspire

Frank Irias

IDEAS, INSPIRATIONS AND A FEW OTHER THINGS

Transform Your Brand: Rebranding a construction company
Transform Your Brand: Rebranding a construction company

As we were finishing the rebrand of GBS Group, the company felt we could help one of its own customers, HCD Group. HCD Group a builder of luxury homes in South Florida was led by a team of two partners. As we got started on the company’s Brand Discovery the partners’...

Transform your brand. Rebranding a business consulting firm
Transform your brand. Rebranding a business consulting firm

For more than 10 years, GBS Group focused its business on helping Latin Americans gain their immigration status by guiding them through the process of incorporating and opening a business of their own in the U.S. From there, GBS would provide support in all forms of...

How can I differentiate my business
How can I differentiate my business

How can I differentiate my business? Ask a lot of HOW questions. A lot is written about WHY you do what you do, WHO is your target audience and WHAT you offer… And these are all important, but the HOW questions are too often placed in the back seat. Maybe not so much...

How to market your business when you are an introvert
How to market your business when you are an introvert

If you are a business owner and you are an introvert, marketing today feels like a re-run of high school years: who’s most popular, who’s not, who’s in, who’s out. OK, so maybe it’s not that bad, but certainly, you’ve noticed that those who feel comfortable in the...

Does my business need a rebrand?
Does my business need a rebrand?

Have you ever taken a personality test? Any of them — the DISC, Clifton Strength Finder, 16 Personalities, Wealth Dynamics, or Fascinate. I’ll admit that I’ve taken several of them in my life. Each has brought a bit more insight into what makes me tick, but more...

5 reasons businesses need an online strategy
5 reasons businesses need an online strategy

“So you are a member of a networking group, chamber of commerce or the local business association… You’re listed on their websites and you have your own website, which means you have all the online visibility you need, right? Wrong! Having an online presence isn’t...

How to stand out in a crowded business world?
How to stand out in a crowded business world?

In a brick wall, no brick stands out. We know they are all different, but not different enough for us to notice. In business, most companies that compete for the same market look similar too… general contractors, attorneys, private schools. Each within its respective...

Four words we all should know about our brands
Four words we all should know about our brands

Who, what, how and why. Know the motivators behind these key words and you’ll have the foundation for a great, customer-focused brand. WHO Who is your customer? Get more specific than basic demographics; income, age, location. Instead, identify more telling...

Love letters to my customers
Love letters to my customers

Our everyday language is full of superlative phrases: “I love this,” “I hate that,” “That’s awesome,” “That sucks” … the list goes on. Personally, I love this cultural facet. In fact, I crave it. Good or bad, superlative expressions leave little space for ambiguity...

Build your brand through Branding Videos
Build your brand through Branding Videos

Video has been on the rise for years, outpacing most other forms of online content to be one of the best ways to reach an audience—not to mention increase Google Rankings in search queries. I guess that’s why Google paid handsomely for YouTube, and why when we search...

Mobile-friendly is no longer a choice. Google said so.
Mobile-friendly is no longer a choice. Google said so.

According to Google’s latest report, there are now 4.7% more mobile-friendly websites than just several months ago. Not a very large number, which leads us to believe that a lot of small businesses are not aware of the ramifications to their search results, or they...

Branding Refresh for Miami Beach Hotel
Branding Refresh for Miami Beach Hotel

How do you refresh one of Miami’s most luxurious hotels? At the heart of every branding exercise is the very real need to stay true to the brand’s core and showcase what makes it unique and memorable. So was the vision for The Setai Hotel in Miami Beach. Conspicuous...

Change In 2013: Branding Pillars in a Changing Business Environment
Change In 2013: Branding Pillars in a Changing Business Environment

Every business, both big and small, and every profession, from legal careers to plumbing services, is being challenged by the rapid changes they are facing. Take the Communications industry as an example. Graphic designers became web developers, HTML coders became...

Intern Files: What I Didn’t Learn in the Classroom
Intern Files: What I Didn’t Learn in the Classroom

It is just over a month since I started working as a marketing and branding intern at DAISHO. My time here is flying by, and it feels like yesterday I was walking in the door for my first day. To be honest, I remember feeling nervous because I wasn’t exactly sure what...

3 Things You Need To Know About Responsive Websites
3 Things You Need To Know About Responsive Websites

Whether you’re a small business starting from scratch or an established company eager to stay ahead of the competition, a website is undoubtedly your number one marketing tool. But a well designed website might not be enough. With 1 in every 8 website page views...

How the Latest Facebook Changes Affect Your Small Business
How the Latest Facebook Changes Affect Your Small Business

If you’re a business on Facebook, the days of mediocre graphics and text-only status updates are gone. Facebook unveiled their updates to the news feed feature, introducing various “sub feeds” so that users can select what content is shown to them. The new feeds...

Making an Impression with Custom Photography
Making an Impression with Custom Photography

Many attractive things, be it a house, person or manicured garden, take quite a bit of effort to look good. Sure, we aren’t always privy to all the behind-the-scenes action, but don’t take it for granted that beauty is easy to achieve. Case in point, alluring...

Port Miami Expansion: Audacious Ignorance or Just What Miami Needs?
Port Miami Expansion: Audacious Ignorance or Just What Miami Needs?

In 2012, Miami ranked 10th among the nation’s busiest customs districts—up from 14th place the previous year according to WorldCity. A panelist at a recent WorldCity event saw trade opportunities spurred partly by the ongoing expansion of the Panama Canal. We thought...

Daisho Wins an Addy!
Daisho Wins an Addy!

We are proud to announce DAISHO’s silver Addy award in the Sales Promotion category for our work with MIC Food. The sales sheets, specifically the piece that won the award, are incredibly useful to our clients during meetings and trade shows. We would like to thank...

Port Miami expansion — A commerce expansion for Miami
Port Miami expansion — A commerce expansion for Miami

Just a couple of weeks ago at the Biltmore hotel in Coral Gables we were part of a panel of speakers. Miami’s Economic Wave of Opportunity as we coined it, aimed at informing and discussing with small business owners what the Port Miami and the Panama Canal expansion...

Did the Referee Lockout Really Hurt the NFL Brand?
Did the Referee Lockout Really Hurt the NFL Brand?

Forbes.com contributor David Vinjamuri recently wrote an article titled “The Referee Lockout Is Hurting The NFL Brand.” Vinjamuri claims the NFL’s treatment of the referee lockout as a “purely financial matter” was wrong and will position the NFL “…as a sport where...

Plan and Act—Don’t React
Plan and Act—Don’t React

At times these changes, whether internal or in the market, can become critical moments. Some of these moments occur without notice. They can be disruptive at the least and even catastrophic. The recent economic downturn is a perfect example. Other times, however,...