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Maybe you’re skeptical. Maybe you’re a fan. Either way, there’s no doubt artificial intelligence (AI) is transforming the way content is being created across the online world. And it’s definitely worth investigating how it might be useful to you and your business.

Conversion optimization In this blog post, we'll take a deeper dive into conversion optimization. We’ll discuss the essential elements of conversion and offer practical tips for building a website that converts browsers into buyers. Understanding your target audience...

Your work as a general contractor is to construct and renovate homes and businesses. But your company brand is just as important as the physical structures you build. Your company brand is what differentiates you from your competitors. Your brand is also what your clients and partners associate closely with you and your company as a whole.

Brand guidelines for consistency. It’s how the world’s most recognizable companies do business. McDonald’s golden arches, Nike’s swish, and Tiffany’s teal color box are perfect examples of mega brands using consistent brand visuals to trigger our memories and emotions.

It’s easy to cheer for winners. This idea applies to individual athletes, professional teams, or your school’s athletic program. So, the stronger your program looks, the more talented players, enthusiastic parents, and generous sponsors it will attract. More followers lead to more funding, more funding leads to better marketing, and better marketing brings in more followers. It’s a truly symbiotic relationship. So, let’s explore how school branding supports this dynamic and how building a strong brand makes you look like a winner!

In my professional lifetime, the marketing efforts of private schools have evolved from basic graphics designed by students or school staff to carefully crafted branding strategies. Here, in sunny South Florida, school branding has reached epic proportions, with primary schools branding like national universities. So, if your school branding is still in its infancy, this blog is for you.

“Printing is dead.” If I had a dollar for every blog making this claim, I’d have a small fortune. The fact is marketing mediums evolve, adapt, but don’t ever die as quickly or completely as trendy marketing bloggers would like us to believe.

Branding is simple but not easy. You can take years to build a trustworthy brand and destroy it with just a few bad choices. Be clear about your desired reputation and stick to branding decisions which reflect that intention.

A lot is said about customer loyalty these days…or perhaps a lack of customer loyalty. However, the hard truth is there are plenty of faithful, devoted customers in the business world. You just need to know how to earn their trust.