Welcome to our brand agency blog! Here you’ll find insights, tips, and case studies on all things branding.
How to choose your ideal client: The Ideal Buyer Persona explained
You want the best possible clients, right? Of course! Every business does. So how do you go about choosing them? The answer lies in knowing your Ideal Buyer Persona and creating all your marketing materials and offers just for them. That may sound like you’re narrowing your customer base, but we promise you, the result will be just the opposite.
10 steps to building a powerful small business brand
Building your small business brand takes vision, effort, and commitment. A powerful brand won’t happen overnight, but it’s worth every ounce of effort you put into it. And it always helps to have some guidance along the way.
Website propagation explained
Our team designed your website, and you love it. We’ve launched it, and you’re excited to show it to your customers and colleagues. But wait…you can’t see it. Oh no! Why is your website not coming up if it was launched over an hour ago? What’s going on? Is there a problem? At this point, it may seem like there’s a crisis, but not to worry. It’s simply website propagation.
Transform your brand: Rebranding a construction company
As we were finishing the rebrand of GBS Group, the company felt we could help one of its own customers, HCD Group. HCD Group, a builder of luxury homes in South Florida was led by a team of two partners. As we got started on the company’s Brand Discovery, the...
Transform your brand: Rebranding a business consulting firm
For more than 10 years, GBS Group focused its business on helping Latin Americans gain their immigration status by guiding them through the process of incorporating and opening a business of their own in the U.S. From there, GBS would provide support in all forms of...
How can I differentiate my business?
How can I differentiate my business? Ask a lot of HOW questions A lot is written about WHY you do what you do, WHO is your target audience and WHAT you offer. And these are all important, but the HOW questions are too often placed in the back seat. Maybe not so much...
How to market your business when you are an introvert
If you are a business owner and you are an introvert, marketing today feels like a rerun of high school years: who’s most popular, who’s not, who’s in, who’s out. OK, so maybe it’s not that bad, but certainly you’ve noticed that those who feel comfortable in the...
Does my business need a rebrand?
Have you ever taken a personality test? Any of them — the DISC, Clifton Strength Finder, 16 Personalities, Wealth Dynamics, or Fascinate? I’ll admit that I’ve taken several of them in my life. Each has brought a bit more insight into what makes me tick, but more...
5 reasons businesses need an online strategy
So, you are a member of a networking group, chamber of commerce or the local business association. You’re listed on their websites, and you have your own website, which means you have all the online visibility you need, right? Wrong! Having an online presence isn’t...