Build your Brand through Branding Videos

Build your Brand through Branding Videos

Video has been on the rise for years, outpacing most other forms of online content to be one of the best ways to reach an audience—not to mention increase Google Rankings in search queries. I guess that’s why Google paid handsomely for YouTube, and why when we search...

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Mobile-friendly is no longer a choice. Google said so.

Mobile-friendly is no longer a choice. Google said so.

According to Google’s latest report, there are now 4.7% more mobile-friendly websites than just several months ago. This isn’t a very large number, which leads us to believe that a lot of small businesses are not aware of the ramifications to their search results, or...

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Branding Refresh for Miami Beach Hotel

Branding Refresh for Miami Beach Hotel

How do you refresh one of Miami’s most luxurious hotels? At the heart of every branding exercise is the very real need to stay true to the brand’s core and showcase what makes it unique and memorable. So was the vision for The Setai Hotel in Miami Beach. Conspicuous...

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Intern Files: What I Didn’t Learn in the Classroom

Intern Files: What I Didn’t Learn in the Classroom

It is just over a month since I started working as a marketing and branding intern at DAISHO. My time here is flying by, and it feels like yesterday I was walking in the door for my first day. To be honest, I remember feeling nervous because I wasn’t exactly sure what...

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3 Things You Need to Know About Responsive Websites

3 Things You Need to Know About Responsive Websites

Whether you’re a small business starting from scratch or an established company eager to stay ahead of the competition, a website is undoubtedly your number one marketing tool. But a well-designed website might not be enough. With 1 in every 8 website page views...

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How the Latest Facebook Changes Affect Your Small Business

How the Latest Facebook Changes Affect Your Small Business

If you’re a business on Facebook, the days of mediocre graphics and text-only status updates are gone. Facebook unveiled their updates to the news feed feature, introducing various “sub feeds” so that users can select what content is shown to them. The new feeds...

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Making an Impression with Custom Photography

Making an Impression with Custom Photography

Many attractive things, be it a house, person or manicured garden, take quite a bit of effort to look good. Sure, we aren’t always privy to all the behind-the-scenes action, but don’t take it for granted that beauty is easy to achieve. Case in point: alluring...

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