Blog
Welcome to our brand agency blog! Here you’ll find insights, tips, and case studies on all things branding.
5 reasons businesses need an online strategy
So, you are a member of a networking group, chamber of commerce or the local business association. You’re listed on their websites, and you have your own website, which means you have all the online...
How to stand out in a crowded business world?
In a brick wall, no brick stands out. We know they are all different, but not different enough for us to notice. In business, most companies that compete for the same market look similar too…...
Four words we all should know about our brands
Who, what, how and why. Know the motivators behind these key words and you’ll have the foundation for a great, customer-focused brand. WHO Who is Your Customer? Get more specific than basic...
Love letters to my customers
Our everyday language is full of superlative phrases: “I love this,” “I hate that,” “That’s awesome,” “That sucks” … the list goes on. Personally, I love this cultural facet. In fact, I crave it....
Build your school brand through branding videos
Video has been on the rise for years, outpacing most other forms of online content to be one of the best ways to reach an audience—not to mention increase Google Rankings in search queries. I guess...
Mobile-friendly is no longer a choice. Google said so.
According to Google’s latest report, there are now 4.7% more mobile-friendly websites than just several months ago. This isn’t a very large number, which leads us to believe that a lot of small...
Branding refresh for Miami Beach hotel
How do you refresh one of Miami’s most luxurious hotels? At the heart of every branding exercise is the very real need to stay true to the brand’s core and showcase what makes it unique and...
Announcement: Internet Explorer 8 or older browser versions no longer supported
With our customers in mind, we have decided that as of November 15, 2013, DAISHO will no longer support Internet Explorer 8 or lower versions of the browser. We’ve created a detailed 10-point...
Change in 2013: Branding pillars in a changing business environment
Every business, both big and small, and every profession, from legal careers to plumbing services, is being challenged by the rapid changes they are facing. Take the Communications industry as an...