Create Your Brand & Lead

Use this step-by-step workbook to learn the principles of branding and how to implement strategic changes to make your business a stand-out brand. Drawing from more than two decades of working with small businesses, Frank Irias walks you through his tried-and-true process, giving you the focus, clarity and insights needed to create a brand that sets you apart.

Our firm needed a “new look” and DAISHO’s re-branding process did not disappoint!
They walked us through step-by-step and helped us realize who we REALLY are and
where we should focus our energies as a firm. We are thrilled with DAISHO’s
professionalism and creativity and highly recommend them.

John Yeager

President
yeager sherburne CPA

About the Book

Easy to read, written for small businesses, and packed with DIY guided exercises.

For small business owners, there are very few books on branding. Instead, you have to settle for reading examples of large corporate brands with enormous budgets and somehow imagine how to put that into practice for yourself. This is not one of those books.

This is a step-by-step guide and workbook with branding exercises designed to make you think strategically about your business and the impact you wish to have on your customers.

How it Works

Part 1:
The Guide

The guide explains the concepts behind brands and branding. It offers context you’ll appreciate as you complete the exercises in the workbook. You’ll learn about important aspects of branding, such as positioning strategies, buyer personas, visual language, and more.

Part 2:
The workbook

The workbook is structured around a series of do-it-yourself, brand-building exercises and examples designed to unearth the most essential elements of your brand.

What You’ll Get Out of This Guide and Workbook

Create Your Brand & Lead is a must-read for any small business owner ready for transformation. It will stop you from sabotaging growth and help you create the business you truly want. If you’re honestly ready to build a powerful brand and you’re looking for direction, this step-by-step guide and workbook will get you there.

BRANDING WORKBOOK

We Wrote the Book on Small Business Branding

How to Create Your Brand & Lead is a workbook which helps you learn the principles of branding. It takes a step-by-step approach to better understanding your brand and creating a brand your customers trust. Drawing from more than two decades of working with small businesses, Frank Irias walks you through his tried-and-true process, giving you the focus, clarity and insights needed to create a brand that sets you apart.