How do you refresh one of Miami’s most luxurious hotels? At the heart of every branding exercise is the very real need to stay true to the brand’s core and showcase what makes it unique and memorable. So was the vision for The Setai Hotel in Miami Beach.

Conspicuous elegance amidst one of the sexiest beach cities in the world was our guiding vision, and, after research, brainstorming and designing, we presented three distinct alternatives with one common theme: The Setai Miami Beach, we said, is the embodiment of elegance, sensuality and mystery—perfect for a property located in one of the sexiest cities in the world.

Through the use of a distinct sharp angle, we conveyed a sense of peaking into The Setai world and evoked the famous Art Deco influence of Miami Beach. Photography was shot with a flair for fashion over a 4-day shoot.

The final touches came with a play on words and smart use of negative space. Design elements included email templates, sales kits, and print ads for newspapers and magazines, plus display ads, media kit, menus, wedding brochure and in-room advertising. And, the outcome was a magnificent brand refresh that honored both The Setai and DAISHO Creative Strategies with a total of three Addys.

Visit Branding Case Study for The Setai, Miami Beach, to view more of our work. DAISHO Creative Strategies is a brand consulting, website design, and Internet marketing firm located in Miami, Florida.