How to stand out in a crowded business world?

How to stand out in a crowded business world?

In a brick wall, no brick stands out. We know they are all different, but not different enough for us to notice. In business, most companies that compete for the same market look similar too… general contractors, attorneys, private schools. Each within its respective...
Four words we all should know about our brands

Four words we all should know about our brands

Who, what, how and why. Know the motivators behind these key words and you’ll have the foundation for a great, customer-focused brand. WHO Who is your customer? Get more specific than basic demographics; income, age, location. Instead, identify more telling...
Love letters to my customers

Love letters to my customers

Our everyday language is full of superlative phrases: “I love this,” “I hate that,” “That’s awesome,” “That sucks” … the list goes on. Personally, I love this cultural facet. In fact, I crave it. Good or bad, superlative expressions leave little space for ambiguity...
Build your brand through Branding Videos

Build your brand through Branding Videos

Video has been on the rise for years, outpacing most other forms of online content to be one of the best ways to reach an audience—not to mention increase Google Rankings in search queries. I guess that’s why Google paid handsomely for YouTube, and why when we search...
Branding Refresh for Miami Beach Hotel

Branding Refresh for Miami Beach Hotel

How do you refresh one of Miami’s most luxurious hotels? At the heart of every branding exercise is the very real need to stay true to the brand’s core and showcase what makes it unique and memorable. So was the vision for The Setai Hotel in Miami Beach. Conspicuous...