by Daisho | Sep 28, 2022 | Blog
Strong branding is what will attract loyal customers and build a positive reputation. But the larger the organization, the trickier it becomes. Here are some things to remember: Branding is not the same as a brand. Your brand is the set of visuals that helps customers...
by Daisho | Sep 28, 2022 | Blog
Loyal customers are what you want as a business. They are the ones who leave you those five-star reviews, refer you to their friends, and can’t say enough good things about you and your company. So, how do you earn customer loyalty? Consider their needs: They want...
by Daisho | Aug 1, 2022 | Blog
Your Ideal Buyer Persona Explained Your Ideal Buyer Persona is a semi-fictional profile of your optimal client – the client you love and who loves you back. And it’s only semi-fictional because you already likely have several clients who match this description! You...
by Daisho | Aug 1, 2022 | Blog
We’d like to offer 10 Steps to Building a Powerful Small Business Brand. These 10 steps are a simple, common-sense overview of how to build a brand. The order in which they’re addressed is fairly flexible, but the very first on the list—finding clarity—should...
by Daisho | Aug 1, 2022 | Blog
What is Website Propagation? When a website is launched, it will go through a process of “propagating,” and this is what may prevent you from seeing it live immediately. Think of it in terms of a new apple tree. In an apple orchard, a farmer will graft a small young...
by Daisho | Apr 12, 2019 | Blog
As we were finishing the rebrand of GBS Group, the company felt we could help one of its own customers, HCD Group. HCD Group, a builder of luxury homes in South Florida was led by a team of two partners. As we got started on the company’s Brand Discovery, the...
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